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A non-profit that helps theater companies promote their work without doing a damn thing.
In the winter of 1963, the Mona Lisa visited New York City for the first time. Demand to see her was off the charts. People lined up around the Met, down several blocks and deep into Central Park.
The organizers realized that at the current rate, thousands of people in line would not get see her before she had to leave. Mona had other commitments. Her team divided how much time was left by how many people were showing up each day. From that point, everyone was told:
Creative problem solving with an audience-first, art+science mindset that values precision and equal access. And a good story of course. This is how we solve any problem you bring to us.
More than that, we believe everything means something, because humans look for meaning in everything. It’s why you wondered about the meaning behind 79seconds. Understanding this is behind the high degree of intention in our work.
Something different. For a change.
The sales funnel has collapsed. The path through awareness, consideration, conversion and retention is now measured in seconds. Yet the distance between marketing, sales and customer service is miles apart. You try to convince colleagues that customers should not in fact be the product.
Meanwhile markets, culture and media move faster than an unintended reply-all. You wonder if AI is going to make your job easier or just easier to replace you. And the lives of your customers have been sliced into micro-moments of attention no longer than 79-seconds. Which incidentally is about how long the average person can hold their breath, which you sometimes do until your watch reminds you to breathe.
So now what?
You’re probably in possession of a well-defined problem or a nagging opportunity. Let’s find out by having a conversation. Either way, it needs a creative solution. No need to pigeon-hole us as a consultancy or ad agency, a design firm or a product studio. You’ll find us in all of those holes. Finally, there’s an agency not burdened by the silos and business models of the past.
At 79seconds, we think it’s about time.
TLDR: A creative solutions agency that does strategy, branding and product development in record time.
We engage in many ways at four levels.
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Start Small
High-level ideas, second opinion, short-form content, essay, speech, scripts, reports, etc. Starting at $7.9k with timeframes measured in hours.
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Blaze Trails
Brand or messaging strategy, analysis, research, audit, white paper, naming, user experience, pitch decks, product idea, video direction, etc. Starting at $29k, with turnaround in days.
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Build Bridges
Typically a full brand DNA: Design/Narrative/Actions, projects, identity systems, product launches, event branding, fielding research + strategy, environment design, short video, etc. Starting at $59k, measured in weeks.
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Skies the Limit
Typically combinations of multiple projects, product development, website, long-from video, book writing, etc. Can be scheduled in non-consecutive sprints at strategic times. Starting at $99k, spanning months.
FAQ - Frankly Answered Questions
What’s it like to work with you?
Rather than juggling multiple deliverables for several clients—our teams focus on one project at a time. Because of that, we can go deep and move quickly. Frankly, we hope you can keep up.
Your method of operation?
Depending on the project, an experienced core team of 1-5 people from our ensemble: strategist, writer, designer, producer, creator (five people can do anything). We operate in sprints of 1, 2, 4 & 8 weeks. Frankly, those time boxes keep everyone on task and allow us to work on one thing at a time.
Can I submit an RFP?
Absolutely. We love them. Judge us by our proposal to solve the brief. We won’t be able to include speculative work. Frankly, we believe it’s unfair to paying clients when agencies turn their attention to someone new. You’ll thank us once you hire us.
Your philosophy?
Here it is: What your audience believes and how they behave drives the narrative. The narrative is everything. Everything is branding. And brands must be original in order to be believed by your audience. Frankly, brands need to have a point of view. Ours does. Read them on our Substack.
What else makes you original?
We shut down every 6th week in order to recharge. You can see those weeks on our public calendar. We don’t accept projects that conflict with our values or B-Corp goals. We’re also an incubator that creates and spins off our own products and IP.
Your use of AI?
We use Anthropic AI for research, analysis, development and project management. We use Google for original image generation and graphic animation. We don’t use it to replace voice talent, actors or models. Our work is restricted from being used in training data. Frankly, we use AI to augment and accelerate our work, not do the work for us.
Where’s your work?
We’ll occasionally post featured work here. We’re happy to share references and appropriate case studies as needed. But we avoid broadcasting client work. And frankly, we’re obligated to not share much of it given the nature of the high-level strategy work we do.
Curious about working with us?
We’re always looking for trusted partners and talented people. Give us just enough to go on, and we’ll be in touch shortly.