A NEW MODEL
The influence of traditional agency networks was shrinking. Their response was to get bigger through mergers and acquisitions. Apparently so they could have more less influence. Creative talent was migrating to clients and startups. The old model was broken, with conflicts of interest baked in. So we made 79 Seconds independent.

Design firms are more relevant than ever. But they often move at the speed of a sloth taking it easy. The biggest difference maker in business today is speed. Speed to market and speed to pivot. So we made 79 Seconds fast.

A NEW FOCUS
Perhaps the biggest difference is our one-thing-at-a-time method. Rather than juggling multiple deliverables for several clients—our teams can focus and make a lot of progress by working on one project for one client at a time. Don’t worry, we’ll fit you into the schedule.

Because of this focus, we don’t do speculative work in response to RFPs. Frankly, we believe it’s unfair to current paying clients when their agency turns their attention to someone new and works for free. You’ll thank us once you hire us.

A NEW STRUCTURE
We figured modular core teams of three people — strategist/writer, designer, builder/manager — could rapidly prototype and scale up if needed. This means operates without traditional account services. So we made 79 Seconds efficient.

If the pandemic taught us anything, it showed us how vital in-person working relationships are. It also revealed the value of non-working time. So we made 79 Seconds operate on a work week of four longer, more productive days. Besides, 4:3 is much closer to the golden ratio.

A NEW AGE
Everyone is throwing AI at everything. Off-the-shelf models are being white-labeled as proprietary magic for sale. For the moment, human insight and empathy are required for human connections. But we saw how AI could augment internal functions. So we made 79 Seconds for people, but with AI jet packs.